Apps Can Now Try to Stop You From Canceling Subscriptions

MacRumors2026-11-05 08:110 views

Apple today added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber goes to cancel.

Apple says retention messages will appear in the subscription cancellation flow and can include text, images, or a special offer. Retention messages can be added in App Store Connect for auto-renewable subscriptions, with options for subscriber eligibility and wait time between messages.

Through a separate Retention Messaging API, developers can choose which messages to show a subscriber based on their subscription details. API access is by request.

‌App Store‌ users may see offers for discounts or reasons to keep a subscription before canceling.

Tag: App Store

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Source：https://www.macrumors.com/2026/11/04/app-store-subscription-retention/

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Apps Can Now Try to Stop You From Canceling Subscriptions

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