ChatGPT advertising delivers more than 6 times less value for money than Google Ads

Phys.org Tech2026-11-03 23:000 views

Advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google. This is the finding of a new study by Christian Schulze, associate professor of marketing at Frankfurt School of Finance & Management, and Maximilian Kaiser, assistant professor at Vienna University of Economics and Business (WU Vienna).

Source：https://techxplore.com/news/2026-11-chatgpt-advertising-money-google-ads.html

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