Crypto teams that hire creators on X rarely know what a post should cost. Quotes for similar accounts can differ tenfold, and nobody publishes what creators actually accept. So in spring 2026, we asked the creators in our network directly. 1,051 answered.

Median price for one X post

  • 1,000–5,000 followers: $50
  • 5,000–10,000: $50
  • 10,000–25,000: $100
  • 25,000–50,000: $200
  • 50,000+: $200

Ten times the audience asks roughly four times the price. Per 1,000 followers, the smallest creators are the most expensive: $14.40 against $2.40 above 50,000. That doesn't make them a bad buy. In our research on prediction-market audiences, accounts under 10,000 followers had 4.9% of their followers in the niche, against 0.1% for accounts over a million.

If you've seen rate cards that start at $200 for nano creators, these numbers look low. They're asking prices from a network where two-thirds of matched creators have under 10,000 followers. We report medians because a few big asks distort the average: the mean is $98, the median $50.

Prices are set by feel

94% of creators named a round number, and $50 and $100 alone made up a third of all answers. Within each size group, the most expensive tenth asks 7–16 times more than the cheapest tenth. Follower count explains part of the price, not most of it.

Room to negotiate

96% of creators named a lowest price below their first one. For a typical creator, that floor sat about 30% lower. Four-post packages came out a median 17% cheaper per post, though 19% of creators gave no package discount at all.

What tends to work:

  • Know the range for that audience size before the first message.
  • Ask for their rate for the exact post instead of naming your budget.
  • Buy a package; people rarely act after seeing a product once.
  • Trade instead of cutting: flexible dates, no exclusivity, payment soon after posting.
  • Talk in numbers: if a post gets about 20,000 views, $400 is $20 per 1,000 views.
  • Stop near their floor. An underpaid creator rarely writes their best post.

Payment and hard no's

59% want stablecoins only, and 40% accept project tokens in some form, so tokens work better as a bonus than as the base fee. 39% won't promote gambling and 29% won't promote memecoins, while 36% are open to any category. If your project sits in a restricted category, ask before you negotiate.

Limits

These are asking prices, not closed deals. The sample is our network, strongest on small and mid-size creators. Country and audience type affect price, but the survey didn't ask about them. Of the 66 creators who listed a country, those in the US, UK, Canada, Australia or Western Europe asked a median $80, against $50 for the rest. That's too few to call proven.

Oznaka (oznaka.ai) shows an estimated price for each creator on X next to their organic reach.

Full report, with the method and a hybrid-deal setup: https://oznaka.ai/research/influencer-pricing