Leading stems, fused questions, charged words, absolute wording and lopsided scales change what respondents say. Here is how to spot each one and reword it.
A survey question is a measuring instrument, and wording can bend it. The same issue, asked two slightly different ways, can produce quite different answers, so a questionnaire with careless wording reports the writer's opinion back to the writer. Five habits do most of the damage: a stem that hints at the right answer, two questions glued into one, a word that already passes judgement, an absolute word that nobody can honestly agree with, and a rating scale tilted to one side. This guide describes each, shows a neutral rewrite, and ends with a routine for proofing a draft, by hand or with a model, before it goes out.
Read the full report on AISkills402: https://aiskills402.com/blog/survey-question-bias-wording?utm_source=devto&utm_medium=social
